Creating campaigns for clients and in-house brands
Timeline
Aug 2023 - May 2026
Role
Creative Designer
Team
Me!
Tools
Adobe Illustrator
Adobe Photoshop
Overview
Timely and collaborative
During my time at the Daily Pennsylvanian / Quaker Creative Agency the creative director tasked me with the creation of internal ads promoting our paper, services, and more to the UPenn and local Philly community. Additionally, external ads for local clients that would go up on our social media platforms. I translated creative direction into campaign assets, designed paid social and digital advertising assets, adapted across different formats and platforms, and I incorporated feedback received from the director or client before final handoff.
Context
Client Campaigns
Ads created for clients as the Quaker Creative Agency, our internal Creative Agency at the Daily Pennsylvanian, creating platform-specific advertising for external businesses and organizations.
Cookie Creamery Campaign
Instagram story, posts, and physical flyers designed to promote the new Cookie Creamery that opened on Penn campus, encouraging students to go order.
Paris Baguette Campaign
A selection of a larger set of instagram story backgrounds created to highlight the Paris Baguette selection. The director later on added a link directly to their site.
In-house campaigns
Ads created for the Daily Pennsylvanian as the Quaker Creative Agency, our internal Creative Agency, promoting Daily Pennsylvanian products, events, and initiatives.
DP+ app promotion
Instagram social media deliverables promoting the download of our app that keeps users connected right at their fingertips.
Summer at Penn promotion
Instagram posts and stories promoting our Summer at Penn guide that has been recently redesigned and adapted to a website. This campaign targets Penn students staying in Philadelphia for the summer. The designs were also adapted to website ad and header sizes.
